Dove DEOS All Body - AR Experience
Augmented Reality experience for Dove DEOS All Body launch. Interactive AR experience accessible via QR code featuring marker recognition, product animations, educational content, and lead generation forms. Scalable across multiple touchpoints including Movistar Arena stand, influencer press kits, and retail locations.
Objective
Present the new Dove DEOS All Body launch in an interactive and educational way, highlighting its characteristics, benefits, and application methods. Additionally, the experience will allow collecting concrete data from participating users through a database, offering an incentive or specific benefit in return, thus strengthening the connection with the consumer.
Features
QR Code Access
Marker Recognition
Product Animation
Interactive Exploration
Lead Generation
Continue Exploring
Scalable
This programming system does not require being in a single physical location, but rather recognizes flat 3D spaces to place products standing on a table, counter, floor, etc. This makes it easily replicable for the Movistar tester, the main screen, press kits, and probably later for retail locations.
Proposal
- ✓ Branding tech
- ✓ Campaign education
- ✓ Social media impact